THE QUALITY OF INFORMATION ON WEBSITES OF INSURANCE COMPANIES AND THEIR COMPETITIVE POSITION

• Authors: Czerwiński Adam
• Languages of publication: EN

Abstracts

EN

The aim of this article is to present results of studies on the relationship between the evaluation of the quality of the information contained on a website of an insurer and its competitive position. The evaluation of the quality of the information on the websites of insurance companies was based on the scoring method using an original tool to assess the quality of the information on the Internet. Its structure is based on the model of the information quality proposed by Eppler and includes 16 statements concerning individual quality criteria. The assessment of the competitive position of insurers took into account their share in the market of personal and property insur-ances (measured by the share in gross written premium) and the scale of the impact on the market through their websites (measured by their popularity). The studies car-ried out and the analysis of their results did not confirm the existence of statistically significant correlation between the quality of the information contained on the web-sites of insurers and their share in the market. However, the hypothesis was verified that there is a statistically significant correlation between the quality of the infor-mation contained on the websites of insurers and their popularity.

Keywords

EN

quality of information; website; Internet; insurer; competitive position

• Publisher: Katedra Informatyki Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
• Journal: Information Systems in Management
• Year: 2016
• Volume: 5
• Issue: 1
• Pages: 3-14

Dates

published

2016

Contributors

author

Czerwiński Adam

• Faculty of Economics, Opole University

References

• Czerwiński A., Krzesaj M. (2014) Wybrane zagadnienia oceny jakości systemu infor-macyjnego w sieci WWW, Wydawnictwo Uniwersytetu Opolskiego, Opole, Poland (in Polish)
• Czerwiński A. (2015) Ramy i modele jakości informacji – próba porównania (in print)
• Dziembała M., Słaboń M. Wybrane elementy oceny witryn internetowych, http://www.swo.ae.katowice.pl/_pdf/409.pdf, [21.08.2014] (in Polish)
• Eppler M. (2001) A Generic Framework for Information Quality in Knowledge-intensive Processes, Proceedings of the Sixth International Conference on Information Quality, http://mitiq.mit.edu/ICIQ/Documents/IQ%20Conference%202001/Papers/AGenericFramework4IQinKnowledgeIntenProc.pdf [21.03.2015]
• Garbarski L. (1997) Wybór rynku docelowego przez przedsiębiorstwa w warunkach konkurencji, in: Marketing jako czynnik i instrument konkurencji, PWE, Warszawa, Poland (in Polish)
• http://www.knf.gov.pl/dla_rynku/PODMIOTY_rynku/Podmioty_rynku_ubezpieczenio wego/index.html, [10.08.2015]
• Kobis P. (2007) Marketing z Google. Jak osiągnąć wysoką pozycję?, Wydawnictwo Naukowe PWN, Warszawa, Poland (in Polish)
• Ranking serwisów internetowych ubezpieczycieli direct w Polsce 2014, mfind Sp. z o.o., http://www.mfind.pl/akademia/raporty-i-analizy/ranking-serwisow-ubezpieczycieli-direct/ [11.08.2014]

Identifiers

ISSN

2084-5537