Zaufanie a przewaga konkurencyjna przedsiębiorstw

• Authors: Inków Monika

Title variants

EN

Trust and Competitive Advantage of Companies

RU

Доверие и конкурентное преимущество предприятий

• Languages of publication: PL EN RU

Abstracts

PL

Autorzy badań dotyczących przewagi konkurencyjnej od dawna wskazują na rolę relacji międzyorganizacyjnych w jej kształtowaniu. Problem ten jest obecny szczególnie w ujęciu zasobowym, z którego wywodzą się niektóre wątki podejścia relacyjnego. Najnowsze badania obejmują także problem jakości relacji, ze szczególnym uwzględnieniem zaufania jako jednego z jej wymiarów. Celem artykułu jest określenie związku między jakością relacji, w tym zaufaniem, a przewagą konkurencyjną na podstawie dotychczasowych badań światowych.

EN

The authors of the studies on competitive advantage for a long time have been indicating the role of inter-organisational relationships in forming thereof. This problem is present particularly in the resource-based approach from which some motives of the relational approach are coming. Recent research also includes the problem of the quality of relationships, with a particular emphasis on trust as one of its dimensions. The purpose of the article is to determine the relationship between the quality of relations, including trust, and competitive advantage, based on the hitherto world research.

RU

Авторы исследований по конкурентному преимуществу издавна указывают роль межорганизационных отношений в формировании его. Эта проблема прослеживается в особенности в подходе, касающемся ресурсов, из которого вытекают некоторые мотивы реляционного подхода. Последние исследования охватывают собой также проблему качества реляций, с особым учетом доверия как одного из его измерений. Цель статьи – определить связь между каче- ством отношений, в том числе доверием, и конкурентным преимуществом на основе до сих пор проведенных в мире исследований.

Keywords

PL

jakość relacji; zaufanie; przewaga konkurencyjna

EN

relationship quality; trust; competitive advantage

RU

качество отношений, доверие конкурентное преимущество

• Publisher: Instytut Badań Rynku, Konsumpcji i Koniunktur
• Journal: Handel Wewnętrzny
• Year: 2017
• Issue: 6 (371)
• Pages: 104-111

Contributors

author

Inków Monika

• Uniwersytet Zielonogórski

References

• Ahamed A.F.M.J., Skallerud K. (2013), Effect of Distance and Communication Climate on Export Performance: The Mediating Role of Relationship Quality, “Journal of Global Marketing”, Vol. 26, No. 5.
• Anderson J.C., Narus J.A. (1990). A model of distributor firm and manufacturer firm working partnerships’, “Journal of Marketing”, Vol. 54, No. 1.
• Barry J.M., Doney P.M. (2011), Cross-Cultural Examination of Relationship Quality, “Journal of Global Marketing”, Vol. 24, No. 4.
• Burt R.S. (1992), Structural Holes – The Social Structure Of Competition. Harvard University Press, Cambridge Massachussets.
• Cerri S. (2012), Exploring factor affecting trust and relationship quality in a supply chain context, “Journal of Business Studies Quarterly”, Vol. 4, No. 1.
• Chu Z., Wang Q. (2012), Drivers of relationship quality in logistics outsourcing in China, “Journal of Supply Chain Management”, Vol. 48, No. 3.
• Crosby L.A., Evans K.R, Cowles D. (1990), Relationship Quality in Services Selling: An Interpersonal Influence Perspective, “The Journal of Marketing”, Vol. 54, No. 3.
• Czakon W. (2005), Ku systemowej teorii przewago konkurencyjnej przedsiębiorstwa, „Przegląd Organizacji”, nr 5.
• De Bürca S., Fynes B., Roche E. (2004), Evaluating Relationship Quality in a Business-to-Business Context, “Irish Journal of Management”, Vol. 25, No. 2.
• de Wulf K., Odekerken-Schroder G., Iacobucci D. (2001), Investments in consumer relationships: A crosscountry and cross-industry exploration, “Journal of Marketing”, Vol. 65, No. 4.
• Dorsch M.J, Swanson S.R., Kelley S.W. (1998), The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers, “Journal of the Academy of Marketing Science”, Vol. 26, No. 2.
• Dyer J., Singh H. (1998), The Relational View: Cooperative Strategy And Sources Of Inteorganizational Competitive Advantage, “The Academy of Management Review”, Vol. 24, No. 4.
• Erdil T.S. (2014), The role of foreign intermediary relationship quality on export performance: A survey on Turkish firms, “Procedia – Social and Behavioral Sciences”, No. 150.
• Fynes B., De Burca S. Marshall D. (2004), Environmental uncertainty, supply chain relationship quality and performance, “Journal of Purchasing & Supply Management”, Vol. 10, No. 4-5.
• Fynes B., Voss C., Burca S. (2005), The Impact of Supply Chain Relationship Quality on Quality Performance, “International Journal of Production Economics”, Vol. 96, No. 3.
• Gambetta D (red.) (1988), Trust: Making and Breakitig Cooperative Relations, Blackwell, New York.
• Hajli M.N. (2014), The role of social support on relationship quality and social commerce, “Technological Forecasting & Social Change”, Vol. 87.
• Hennig-Thurau T., Klee, A. (1997), The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development, “Psychology & Marketing”, Vol. 14, No. 8.
• Hennig-Thurau T., Langer, M.F., Hansen, U. (2001), Modeling and managing student loyalty: An approach based on the concept of relationship quality, “Journal of Service Research”, Vol. 3, No. 2.
• Hibbard J., Kumar N., Stern L.W. (2001), Examining the impact of destructive acts in marketing channel relationships, “Journal of Marketing Research”, Vol. 38, No. 1.
• Johnson J.L. (1999), Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship as a Strategic Assets, “Journal of the Academy of Marketing Science”, Vol. 27, No. 1.
• Kuhlmeier D.B., Knight G. (2010), The Critical Role of Relationship Quality in Small- and Medium- Sized Enterprise Internationalization, “Journal of Global Marketing”, Vol. 23, No. 1.
• Kühne B., Gellynck X., Weaver R.D. (2013), The Influence of Relationship Quality on the Innovation Capacity in Traditional Food Chains, “Supply Chain Management: An International Journal”, Vol. 18, No. 1.
• Kumar N., Scheer L.K., Steenkamp J.B.E. (1995), The Effects of Supplier Fairness on Vulnerable Resellers, “Journal of Marketing Research”, Vol. 32, No. 1.
• Kyriazopoulos P., Samanta I. (2012), Exploring the relationship between price and service quality in airlines services, “Journal of Marketing and Operations Management Research”, Vol. 2, No. 4.
• Lages C., Lages C.R., Lages L.F. (1995), The RELQUAL Scale: A Measure of Relationship Quality in Export Market Ventures, “Journal of Business Research”, Vol. 58, No. 8.
• Lages L.F., Lancastre A., Lages C. (2008), The B2B-RELPERF scale and scorecard: Bringing Relationship Marketing Theory into Business-to-Business Practice, “Industrial Marketing Management”, Vol. 37, No. 6.
• Leonidou L.C., Samiee S., Aykol B., Talias M.A. (2014), Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research, “Journal of International Marketing, 2014, “American Marketing Association” Vol. 22, No. 2.
• Moorman C., Zaltman G., Deshpande R. (1992), Relationships between providers and users of market research: the dynamics of trust within and between organizations, “Journal of Marketing Research”, Vol. 29, No. 3.
• Morgan R.M., Hunt S.D. (1994), The commitment-trust theory of relationship marketing, „Journal of Marketing”, Vol. 58, No. 3.
• Nyaga G.N., Whipple J.M. (2011), Relationship Quality and Performance Outcomes: Achieving a Sustainable Competitive Advantage, “Journal of Business Logistics”, Vol. 32, No. 4.
• Paliszkiewicz J. (2012), Zaufanie a zarządzanie wiedzą-przegląd literatury, http://www.ptzp.org.pl/files/konferencje/kzz/artyk_pdf_2012/p050.pdf [dostęp: 10.02.2017].
• Palmatier R.W., Dant R.P,. Grewal D., Evans K.R. (2006), Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis, “Journal of Marketing”, Vol. 70, No. 4.
• Palmatier R.W. (2008), Interfirm Relational Drivers of Customer Value, “Journal of Marketing”, Vol. 72, No. 4.
• Payan J.M., Svensson G., Hair J. (2010), A Cross-Cultural RELQUAL-Scale in Supplier-Distributer Relationships of Sweden and the USA, “International Marketing Review”, Vol. 27, No. 5.
• Pfeffer J., Salancik G. (1978), The External Control Of Organizations: A Resource Dependence Perspective., Harper & Row, New York.
• Rauyruen P., Miller K.E. (2007), Relationship Quality as A Predictor of B2B Customer Loyalty, “Journal of Business Research”, Vol. 60, No. 1.
• Roberts K., Varki S., Brodie R. (2003), Measuring the quality of relationships in consumer services: An empirical study, “European Journal of Marketing”, Vol. 37, No. 1/2.
• Rotter J.B. (1980), Interpersonal trust, trustworthiness and gullibility, “American Psychologist”, Vol. 35, No. 1.
• Samiee S., Walters P. (2003), Relationship Marketing in an International Context: A Literature Review, ”International Business Review”, Vol. 12, No. 2.
• Sankowska A. (2013), Zaufanie w społeczeństwie informacyjnym, „Roczniki Ekonomii i Zarządzania”, tom 5(41).
• Skarmeas D., Katsikeas C.S., Spyropoulou S., Salehi-Sangari E. (2008), Market and Supplier Characteristics Driving Distributor Relationship Quality in International Marketing Channels of Industrial Products, “Industrial Marketing Management”, Vol. 37, No. 1.
• Skarmeas D., Robson M.J. (2008), Determinants of Relationship Quality in Importer–Exporter Relationships, “British Journal of Management”, Vol. 19, No. 2.
• Su Q., Song Y.T., Li Z., Dang J.X. (2008), The Impact of Supply Chain Relationship Quality on Cooperative Strategy, “Journal of Purchasing & Supply Management”, Vol. 14, No. 4.
• Svensson G., Mysen T., Payan J. (2010), Balancing the Sequential Logic of Quality Constructs in Manufacturing-Supplier Relationships: Causes and Outcomes, ”Journal of Business Research”, Vol. 63, No. 11.
• Sztompka P. (2007), Zaufanie. Fundament społeczeństwa, Wydawnictwo Znak, Kraków.
• Vieira A.L., Winklhofer H., Ennew C.T. (2008), Relationship Quality: a literature review and research agenda, “Journal Of Customer Behaviour”, Vol. 7, No. 4.
• Walter A. (2003), Relationship-Specific Factors Influencing Supplier Involvement in Customer New Product Development, “Journal of Business Research”, Vol. 56, No. 9.
• Woo K., Ennew C.T. (2004), Business-to-Business Relationship Quality: An IMP Interaction-Based Conceptualization and Measurement, “European Journal of Marketing”, Vol. 38, No. 9/10.