Strategie ocieplania i kontrolowania wizerunku polityka na przykładzie prezydenckiej kampanii wyborczej 2010 r.

• Authors: Leszczuk-Fiedziukiewicz
• Languages of publication: PL

Abstracts

EN

The main object was to analyse techniques of candidate presentation which has proceeded during electoral campaign 2010 in Poland. Politicians activity in campaign is conditioned by professionalization of politics, expansion of electronic media and development of Public Relations services. The main research materials were: newspaper articles, interviews in magazines, information from Internet, TV advertisements, Internet portals and vortals, websites and blogs of candidates. It has used problems from range of different sciences: political marketing, media, avertising and Public Relations theory.

Keywords

PL

wizerunek polityka,; kampania wyborcza,; media i PR

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2011
• Volume: 19
• Pages: 142-198

Contributors

author

Leszczuk-Fiedziukiewicz