PL EN


2012 | 2 | 2 | 117-134
Article title

Znaczenie turystyki w budowaniu marki narodowej „Polska”

Authors
Selected contents from this journal
Title variants
EN
THE MEANING OF THE TOURISM IN CONSTRUCTION OF THE NATIONAL MARK “POLAND”
Languages of publication
PL
Abstracts
EN
The theoretical look presents in this article on notions of marks and branding with reference to the country, on the role of tourism in the creation of the mark “Poland” and the author states the present meaning of the mark of our national country, ascertain in the world. The determination of the meaning of tourism in the construction of the national mark was the basic purpose in the article. The author used in the realization of that purpose the descriptive method and chose the available, quantitative data, which gave the concerning result research related to the polish mark and showed the position of the national mark of “Poland” in the international rankings.
Year
Volume
2
Issue
2
Pages
117-134
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-4544c5ea-e356-4c35-aae5-1a222cb92fe2
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