Oblicza sterowania. O perswazji niewerbalnej w sztuce i reklamie

• Authors: Szczęsna Ewa
• Languages of publication: PL

Abstracts

EN

The article deals with the issue of non-verbal persuasion in art and advertising. It shows and characterises the difference in the goals that both representations of non-verbal persuasion pursue. The author depicts the distinct way of textual existence of persuasion resulting from this discrepancy. The ontical contrast between persuasion in art and advertising is shown on specific examples of fine arts and audiovisual advertising.

Keywords

EN

persuasion, art, advertising

• Publisher: Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
• Journal: Załącznik Kulturoznawczy
• Year: 2018
• Issue: 5. Perswazja (nie)werbalna
• Pages: 23-36

Contributors

author

Szczęsna Ewa

• Wydział Polonistyki UW