PL EN


2014 | Volume 33 | 571–582
Article title

Internacjonalizacja w warunkach gospodarki internetowej na przykładzie firm micromultinationals

Title variants
EN
Micromultinational companies as examples of internationalization in the Internet economy
Languages of publication
PL
Abstracts
EN
Steady development of technology, specifically of the Internet, fundamentally changed the conditions in which enterprises operate. Barriers for expansion abroad have been significantly lessened. One of the most important consequences of currently forming Internet-based economy is a process of reduction of the advantage the international corporations had over smaller, innovative companies that used modern information and communication technologies. Appearance and development of this kind of subjects – micromultinationals (mMNEs) – suggests a need to modify the traditionally used internationalization models. The aim of this paper is to analyse the workings of mMNEs in the Internet-based economy and to single out their most important characteristics, basing on the chosen examples. In order to fulfill this goal, an analysis of source texts was conducted, along with implementation of comparative analysis, deduction, and descriptive method. MMNEs are new, distinct entities that came into being as one of the consequences of market changes due to the emergence of Internet-based economy; their expansion poses a lot of challenges and needs further deep research.
Year
Volume
Pages
571–582
Physical description
Dates
online
2015-01-05
Contributors
References
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.desklight-467af3e5-72f6-4e08-8b2d-cad582528808
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