PL EN


2013 | 136 | 37-46
Article title

Wdrażanie systemów zarządzania relacjami z klientami w organizacjach

Authors
Content
Title variants
EN
The Implementation of the Customer Relationship Management Systems in Organizations
Languages of publication
PL
Abstracts
EN
The aim of the paper was to present the possibility of using information technologies in the processing of knowledge about customers on electronic market. General description of CRM (Customer Relationship Management) system functionality was made. Subsequently, the strategic customer-centric analysis, performed by analytical CRM supporting knowledge about customers on electronic market were described. The obtained results may be useful for improving the processing of knowledge about customers with using of analytical CRM system.
Year
Volume
136
Pages
37-46
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-4722df41-852c-448b-99c4-051e58335c5a
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