Wdrażanie systemów zarządzania relacjami z klientami w organizacjach

• Authors: Tomasz Bartuś

Title variants

EN

The Implementation of the Customer Relationship Management Systems in Organizations

• Languages of publication: PL

Abstracts

EN

The aim of the paper was to present the possibility of using information technologies in the processing of knowledge about customers on electronic market. General description of CRM (Customer Relationship Management) system functionality was made. Subsequently, the strategic customer-centric analysis, performed by analytical CRM supporting knowledge about customers on electronic market were described. The obtained results may be useful for improving the processing of knowledge about customers with using of analytical CRM system.

Keywords

PL

Kontaktami z Klientem; Relacje z klientami; Zarządzanie

EN

Customer Relationship Management (CRM); Relationships with customers

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 136
• Pages: 37-46

Contributors

author

Tomasz Bartuś

References

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Identifiers

ISSN

2083-8611