Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


Journal

2016 | 2 | 68-78

Article title

Greenwashing and its Impact on Slovak Consumers

Content

Title variants

Languages of publication

EN

Abstracts

EN
Greenwashing represents a barrier to economic development because people become more sceptical of environmental initiatives. It uses time and resources that could be better spent with a greater regard for the environment. The principle of greenwashing involves companies trying to give the impression that they do more for the environment than they actually do. This paper deals with the characteristics of greenwashing, defines different types of greenwashing, looks at the sins of greenwashing and introduces the Greenwashing Index. An integral part of this paper is an evaluation of a market survey into the impact of greenwashing on Slovak consumers. On the basis of the results of the survey, measures are put forward to eliminate the negative effects of greenwashing on (not only) Slovak consumers.

Journal

Year

Issue

2

Pages

68-78

Physical description

Dates

published
2016-20-12

Contributors

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-4737f995-484b-4d60-ae8d-61fc1b049fb5
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.