EN
The paper analyses the pronunciation of the variables (tš) and (dž) in the language of rural intelligentsia of three villages near Nowy Sącz, in ocial and casual speech. The discussed variables are realized by variants which can be grouped into two categories, 1) the so-called general Polish variants ([čš], [ǯž], [dž], [ṭš], [ḍž], and 2) dialectal variants ([č] and [ǯ]) which are inconsistent with the usage prescribed for general Polish. My research reveals that the use of a specific variant is determined by: the type of communicative situation (ocial vs. casual), socio-biological factors (gender, age, and social background), lexical and morphological conditions, and the attitude of the speaker towards the given type of pronunciation. The analysis has shown that the simplified realization of the sequences (tš) and (dž) are firmly established in the language of the majority of informants. However, in the younger generation, in ocial contacts, a growing trend can be observed for this type of pronunciation to regress.