ENTERPRENEURIAL POTENTIAL OF YOUNG PEOPLE IN LATVIA: THE CASE OF LATGALE REGION
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At the present stage of the development of the modern society entrepreneurship is being positioned as an effective form of implementing human potential. Last two decades the attention of researchers is drawn to the matters of the development of human potential. However, until now in scientific literature there is no single unambiguously interpreted and interconnected system of notions to describe and analyze human potential. The category “potential” in its linguistic form includes the notion of an opportunity to implement, in this case, abilities of a person and not the process of implementing these abilities itself. In order to rebuild the economy and gain a higher level of employment Europe needs more entrepreneurs as well as high level of entrepreneurial potential of inhabitants, especially young people. The aim of the research is to determine the features of entrepreneurial potential, its structure and determinative factors. For achievement of this aim the empirical research on young people’s entrepreneurial potential was realized in Latgale region of Latvia. The questionnaire elaborated by the authors was used for the survey. The survey was carried out on February-April 2014 in order to investigate young people’s attitude towards entrepreneurship and their readiness to start a business in Latgale region. The target group of the survey or general population sample is all young people in Latgale region. Planned sample size - 382 respondents, achieved - 338 respondents, and they were selected randomly. In general, the most of respondents have positive attitude towards entrepreneurship. At the same time it can be concluded that according to young people’s self-evaluation only a small proportion of respondents could be able to start their business. According their own opinion, they have to learn and acquire additional knowledge about entrepreneurship.
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