Teoretické prístupy k skúmaniu spotrebiteľského správania v cestovnom ruchu
Theoretical approaches to examining consumer behavior in tourism
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Consumer behavior in developed economies is the subject of constant interest more focused and is contained in many theoretical and practical studies. Consumer behavior has the character of a dynamic nature, ie the growth needs and desires and the possibility of satisfying them changes both quantitatively and qualitatively consumption. Structural changes affect consumer segments, broken down into smaller parts market and leads to greater individualization. High material consumption and consumption of services symbolize prosperity of developed countries, prosperity and high standard of living in them. Qualitative leap in the development of consumer orientation occurred in the sense that it is in developed countries waived unilateral preference of material consumption and emphasizing its quantitative growth. Greater importance and attention is paid to the quality of life, the ethical and aesthetic development. Quality of life is associated with a sense of selfactualization needs, creative personal development, active life position, multiplicity of individual consumption and active multilateral use of leisure time. To understand consumer behavior in the tourism market we should build on the knowledge of theoretical approaches to this issue.
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