PL EN


2014 | 85 | 183-193
Article title

Crowdfunding. Nowe perspektywy produkcji i promocji filmowej

Title variants
EN
Crowdfunding. New perspectives for film production and promotion
Languages of publication
PL
Abstracts
PL
Autorka prezentuje nowy kontekst produkcji i promocji filmowej w obliczu pojawienia się zjawiska crowdfundingu. Stanowi ono odpowiedź na potrzeby odbiorców, którzy domagają się większego udziału w projektowaniu, finansowaniu i zarządzaniu dobrami kultury. Ich działania wpisują się w nowy paradygmat marketingu, który zakłada otwieranie się na konsumentów jako na współtworzących wartość, czemu sprzyja rozwój technologii medialnych, zwłaszcza mediów społecznościowych. W artykule są przedstawione najbardziej znane dotychczas przykłady kampanii crowdfundingowych dotyczących filmu. Jednocześnie, wraz z pokazaniem kontrowersji i wątpliwości dotyczących tych projektów, autorka nakreśla ramy dyskusji nad nowym zjawiskiem i jego dalszym rozwojem.
EN
The author presents a new context of film production and promotion in the light of the emergence of the phenomenon of crowdfunding. It offers an answer to the needs of the audience who demand greater involvement in the planning, financing, and managing cultural goods. Their activities form part of the new paradigm of marketing, which assumes consumers’ contribution into the final product, which process is aided by the development of media technologies, especially social media. In the article the author presents the best known examples of crowdfunding campaigns dealing with film. At the same time, while pointing to the controversies and doubts connected with these projects, the author provides an outline of a framework for discussing this new phenomenon and its further development.
Year
Issue
85
Pages
183-193
Physical description
Contributors
  • Instytut Kultury Współczesnej, Katedra Mediów i Kultury Audiowizulanej, Uniwersytet Łódzki, blanatom@gmail.com
References
  • Belleflamme, Paul, Thomas Lambert, Armin Schwienbacher. Crowdfunding: Tapping the Right Crowd. International Conference of the French Finance Association (AFFI), May 11-13 2011. http://ssrn.com/abstract=1836873.
  • Best, Emily. http://www.huffingtonpost.com/yvonna-russell/crowdfunding-films_b_2508477.html (dostęp: 19.10.2013).
  • Chalk, Andy. Scientists Crowdfund NASA Trailer For Star Trek Premiere, http://www.escapistmagazine.com/news/view/122971-Scientists-Crowdfund-NASA-Trailer-For-Star-Trek-Premiere?utm_source=twitterfeed&utm_medium=twitter.
  • Davidzon, Vladislav. Big Jew-Off at Cannes, http://www.tabletmag.com/jewish-arts-and-culture/133355/big-jew-off-at-cannes#undefined.
  • Erickson, Thomas. Geocentric Crowdsourcing and Smarter Cities: Enabling Urban Intelligence in Cities and Regions. A position paper for the 1st International workshop on ubiquitous crowdsourcing, UbiComp’10, September 26–29 2010, Copenhagen, Denmark.
  • Fishbein, Rebecca. 'Veronica Mars' Kickstarter Closes Today, Smashes Crowdfunding Records, http://laist.com/2013/04/12/veronica_mars_kickstarter_closes_to.php.
  • Frankl, Paul. Zach Braff: 'I introduced Woody Allen to Kickstarter', http://www.theguardian.com/film/2013/may/24/zach-braff-woody-allen-kickstarter.
  • Gałuszka, Patryk, Victor Bystrov. 2013. Platforma finansowania społecznościowego jako nowy typ przedsiębiorstwa na rynku kultury. „Studia i Prace Kolegium Zarządzania i Finansów” z. 125.
  • Garber, Megan. Kickstarters of Yore: Mozart, Lady Liberty, Alexander Pope. http://www.theatlantic.com/technology/archive/2013/06/kickstarters-of-yore-mozart-lady-liberty-alexander-pope/277389/.
  • Garling, Caleb. The unexpectedly most successful category on Kickstarter. http://blog.sfgate.com/techchron/2013/10/18/kickstarter-category-dance/.
  • Goldstein, Gregg, Chris Morris. Zach Braff Kickstarter Success: Will Crowdfunding Transform Showbiz?. http://variety.com/2013/biz/news/zach-braff-kickstarter-success-will-crowdfunding-transform-showbiz-1200492256
  • Heawood, Sophie. Zosia Mamet: the trouble with crowd-funding. http://www.theguardian.com/commentisfree/2013/jun/01/zosia-mamet-crowd-funding-kickstarter
  • Howe, Jeff. 2006. The Rise of Crowdsourcing. “Wired” nr 14.06. http://www.wired.com/wired/archive/14.06/crowds.html.
  • Johnston, Garth. The Veronica Mars Movie Is Real And Needs Your Help!. http://gothamist.com/2013/03/13/holy_crap_the_veronica_mars_movie_i.php
  • Kitchener, Shaun. Zach Braff Raises Over $1 Million With Crowdfunding For 'Garden State' Sequel. http://www.entertainmentwise.com/news/112699/Zach-Braff-Raises-Over-1-Million-With-Crowdfunding-For-Garden-State-Sequel
  • Król, Karol. Spike Lee pójdzie z Tobą na obiad, żeby nakręcić film. http://crowdfunding.pl/2013/07/24/spike-lee-pojdzie-z-toba-na-obiad-zeby-nakrecic-film/#.UmOLQn2u02V
  • Malik, Om. Kickstarter loves films. Seriously, just look at these ridiculous numbers. http://gigaom.com/2013/01/19/kickstarter-loves-films-seriously-just-look-at-these-ridiculous-numbers/
  • McNelly, Lucas. Crowdfunding 201: Kevin Smith's Missed Opportunity. http://www.huffingtonpost.com/turnstyle/crowdfunding-201-kevin-sm_b_3333237.html.
  • McNelly, L. Sundance Report: the Crowd Consensus. http://turnstylenews.com/2013/01/24/sundance-report-the-crowd-consensus/
  • Moisseyev, Alexey. 2013. Effect of Social Media on Crowdfunding Projects Results. University of Nebraska. http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1043&context=businessdiss.
  • Negus, Keith, Mark Pickering. 2012. Przemysł. W: A. Gwóźdź (red.). Od przemysłów kultury do kreatywnej gospodarki. Warszawa 2012.
  • Ordanini, Andrea, Lucia Miceli, Marta Pizzetti, A. Parasuraman. 2011. Crowd-funding: transforming customers into investors through innovative service platforms. „Journal of Service Management” 22 (4)
  • Rothman, Lily. The Toxic Investor: A Legendary Indie-Film Company Turns to Crowdfunding. http://entertainment.time.com/2013/02/27/the-toxic-investor-a-legendary-indie-film-company-turns-to-crowdfunding/
  • Roxborough, Scott. 'Iron Sky' Sequel Gets $150,000 in Crowd-Funding. http://www.hollywoodreporter.com/news/iron-sky-sequel-gets-150000-581694
  • http://www.huffingtonpost.com/yvonna-russell/crowdfunding-films_b_2508477.html
  • Toor, Amar. NASA trailer reaches crowdfunding goal, will be shown before 'Star Trek: Into Darkness'. http://www.theverge.com/2013/3/30/4164126/we-are-the-explorers-nasa-trailer-crowdfunding-goal-star-trek
  • Zara, Christopher. Zach Braff Kickstarter Campaign: Twitter Backlash As ‘Wish I Was Here’ Tests Limits Of Crowd Funding. http://www.ibtimes.com/zach-braff-kickstarter-campaign-twitter-backlash-wish-i-was-here-tests-limits-crowd-funding-1215021
  • Zara Christopher. Zosia Mamet and Clara Mamet Kickstarter Fail: Backlash Against Celebrity Crowd-Funding Or Poor Twitter Skills?. http://www.ibtimes.com/zosia-mamet-clara-mamet-kickstarter-fail-backlash-against-celebrity-crowd-funding-or-poor-twitter
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-4b1df22a-a873-459a-b1e0-1ded2074cd64
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.