Crowdfunding. Nowe perspektywy produkcji i promocji filmowej

• Authors: Blanka Brzozowska

Title variants

EN

Crowdfunding. New perspectives for film production and promotion

• Languages of publication: PL

Abstracts

PL

Autorka prezentuje nowy kontekst produkcji i promocji filmowej w obliczu pojawienia się zjawiska crowdfundingu. Stanowi ono odpowiedź na potrzeby odbiorców, którzy domagają się większego udziału w projektowaniu, finansowaniu i zarządzaniu dobrami kultury. Ich działania wpisują się w nowy paradygmat marketingu, który zakłada otwieranie się na konsumentów jako na współtworzących wartość, czemu sprzyja rozwój technologii medialnych, zwłaszcza mediów społecznościowych. W artykule są przedstawione najbardziej znane dotychczas przykłady kampanii crowdfundingowych dotyczących filmu. Jednocześnie, wraz z pokazaniem kontrowersji i wątpliwości dotyczących tych projektów, autorka nakreśla ramy dyskusji nad nowym zjawiskiem i jego dalszym rozwojem.

EN

The author presents a new context of film production and promotion in the light of the emergence of the phenomenon of crowdfunding. It offers an answer to the needs of the audience who demand greater involvement in the planning, financing, and managing cultural goods. Their activities form part of the new paradigm of marketing, which assumes consumers’ contribution into the final product, which process is aided by the development of media technologies, especially social media. In the article the author presents the best known examples of crowdfunding campaigns dealing with film. At the same time, while pointing to the controversies and doubts connected with these projects, the author provides an outline of a framework for discussing this new phenomenon and its further development.

Keywords

PL

crowdfunding; produkcja filmowa

EN

crowdfunding; film production

• Publisher: Polska Akademia Nauk. Instytut Sztuki PAN
• Journal: Kwartalnik Filmowy
• Year: 2014
• Issue: 85
• Pages: 183-193

Contributors

author

Blanka Brzozowska

• Instytut Kultury Współczesnej, Katedra Mediów i Kultury Audiowizulanej, Uniwersytet Łódzki

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