Trendy zmian na rynku muzycznym w Polsce

• Authors: Jan Woźniak

Title variants

EN

Trends of changes on the music market in Poland

• Languages of publication: PL

Abstracts

EN

The music market is a very dynamically growing segment of the worldwide economy. Modern solutions, for example music streaming, cause significant changes in the phonogram distribution process on a world scale. For this reason more and more listeners choose internet platforms, which offer a rich library of records for a subscription fee. The objective of this article is to provide a detailed description of the music market, to present marketing operations carried out by businesses from the music sector and to present results of survey studies on the impact of marketing operations on buyer’s behavior on the music market in Poland. This work is based on primary and secondary research concerned with buyers’ behaviors and a structural analysis of the music market.

Keywords

PL

rynek muzyczny; branża muzyczna; fonogram; muzyka strumieniowana

EN

music market; music brand; phonogram; music streaming

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne
• Year: 2019
• Volume: 27
• Pages: 27-47

Contributors

author

Jan Woźniak

• Uniwersytet Wrocławski