LIVING STANDARDS OF POPULATION AND MANIFESTATION OF SOCIAL EXCLUSION IN UKRAINIAN SOCIETY
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Redefining of the traditional approach of the standard of living as a result of economic development, where the main target is the economic growth and a standard of living of the population is only its consequence, is underway in the modern economic science. The living standards of the population are the main social component of the national economies. Social exclusion reflects the partial or total removal of the individual from the social structure of society, and social processes. The purpose of the article is to justify the need to improve the standard of living of the population, and as a result, a significant reduction in the level of exclusion in the Ukrainian society. A set of scientific and special methods was used in writing this article. Analysis was applied when the standard of living of the population was analysed, induction and deduction methods were used in determining the causes of social exclusion, and logical method was used in the development of a new paradigm for improvement of living standards of the population for reducing the level of social exclusion. Structural economic and financial crisis has led to a drop in GDP, decline in living standards of the population, an increase in the number of the unemployed, mass migration of Ukrainian citizens and as a result the growth of social exclusion. Thus, deepening of the differentiation of the standards of living and increased social tension in society are negative consequences of a deep financial and economic crisis in the Ukrainian economy. Taking into account that the biggest part of the Ukrainian society found itself below the poverty line, with the exception of 10% of wealthy people and the rural population faces the greatest risk of social exclusion, overcoming the crisis, and reduction of social exclusion require a new social paradigm of social development, which will be based on the strengthening of the households’ positions, reducing unemployment and migration, increasing the incomes of the population and households.
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