2014 | 1(9) | 46-58
Article title

Literature and transmedia in social network services - case study: the lizzie bennet diaries

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The article is about a new trend in the United States which brings literary characters into Internet existence as a rightful member of online community. The border between fiction and non-fiction worlds becomes devaluated. There is no difference between narration and authenticity. The basics of every project are vlogs which are composed into Web series. The projects employ cross-media platform storytelling technology especially in social media, which is known as transmedia. Nowadays, Web series – imitations of literary characters vlogs – show that YouTube commentators and Twitter or Facebook users are truly valuable, because they are essential elements in making the projects come into being. Projects are minded to interaction – fans dictate what to produce and how the story will develop. It is innovative because with this attitude the costs of production can be cut. Questions, which the author asked in her piece of work, are: what kind of tools transmedia has used in The Lizzie Bennet Diaries and how the situation of the project presents after nearly one year from ending the project. Other aspects touching the advantage of such projects and issues are: who are the receivers of the show and if the creators did influence young people to read the original story. Finally the marketing and financial aspects are also mentioned.
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