Negatywne konsekwencje dyplomacji sportowej dla wizerunku państwa. Przykład letnich igrzysk olimpijskich w Rio de Janeiro
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Negative consequences of sport diplomacy for the image of a state. The example of Summer Olympic Games in Rio de Janeiro
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Sport is one of the tools frequently used by states in the process of their image creation, strengthening their soft power and possibilities of influencing the international environment. One of such methods of reaching those goals is organization of sport mega-events that have an international outreach. The aim of this article is to show the possible negative consequences for a state’s image that result from organizing such a sport mega-event. The analysis conducted is based on the example of the Summer Olympic Games in Rio de Janeiro in 2016. The hypothesis stated in the article claims that some forms of sport diplomacy and image creation sport diplomacy that depend on the state’s actions can weaken the state’s image or at best not influence it in a positive way.
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