PL EN


Journal
2013 | 3 (50) | 5-10
Article title

Big Data: nowe źródło przewag i wzrostu firm

Content
Title variants
EN
The Big Data: a new source of companies’ advantages and growth
Languages of publication
PL
Abstracts
EN
We are entering the sixth wave of computer revolution, whose most significant resources are omnipresent broadband Internet and unlimited processing of huge collections of data on objects behavior in real time. It will force the companies to adapt or even to abandon their previous business models, however, it will also provide them with great development opportunities. Information becomes new foundation for business; an economic equivalent for capital and work as well as a new factor of production. Data processing is today the cheapest resource for solving management problems. The article firstly defines the concept of the sixth wave of computer revolution and then characterizes the idea of so called Big Data collection and enumerates data providers. The author also describes the A/B testing methodology as an example of analytics content experiment.
Journal
Year
Issue
Pages
5-10
Physical description
Contributors
  • Szkoła Główna Handlowa w Warszawie
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-4d812e83-eb74-4cb5-ac6c-98974c1ec291
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