EN
The paper presents opinions of agricultural advisors of Regional Agricultural Advisors Centres and private advisory firms. The objective of research was to carry out initial identification of factors leading to effectiveness improvements of agricultural advisory in supporting innovativeness in agriculture. As a result the following factors/barriers were identified as constrains for agricultural advisory activities aimed at supporting innovation in agriculture: − advisors are focused in their service in providing assistance for farmers in application development for various forms of the EU programmes at the expense of technological advisory, − assistance to farmers in development of direct payment applications overlap with the spring season field works – the best timing for dissemination of technological innovations; this time structure of advisors work limits effectiveness of their potential for promotion of pro-innovative solutions, − financial allocation for operational activities focused on providing services at farm location is too limited within budgets of Regional Agricultural Advisory Centres; subsequently, substantial part of advisory services are provided at offices of advisors or by phone, − one of expectation regarding advisors work is ability for objective evaluation of “value of proposed new solutions”; key condition to meet this requirement is the most update professional knowledge on any given topics, it is difficult to have such information without contact with science, leading practical researches and access to proper information system. − Low salaries for agricultural advisors operating in public sector substantially limit incentives for new entrances, it leads to taking approach of avoiding new and risky challenges in professional activities.