EN
The aesthetics of advertising is one of the basic as yet unresolved problems of the protection of historical monuments in Poland. Its reference involves imprecise legal regulations. Heretofore legal studies discussed this issue from the viewpoint of other research levels, a process which the presented article also takes into consideration. Within this context, the author considers conservation rights justifying the official intervention of public administration organs. The voivodeship conservator of historical monuments is only one of the subjects co-shaping the aesthetic image of individual historical objects and entire historical areas. Furthermore, conservation intervention is performed upon the basis of premises other than those which entitle remaining organs of governmental and self–government administration to enter the sphere of subjective rights.