Формування лояльності споживачів на основі оцінки конкурентоспроможності продукції

• Authors: Korzhenko Katerina
• Languages of publication: UK

Abstracts

EN

The consumer loyalty formation based on estimation of competitiveness of production

Keywords

UK

лояльність споживачів; конкурентоспроможність; конкурентні переваги; чай

EN

customer loyalty; estimation; competitiveness; competitive advantages; tea

• Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Journal: Path of Science
• Year: 2015
• Volume: 1
• Issue: 2-3
• Pages: 2.57-2.66

Dates

published

2015-10-31

Contributors

author

Korzhenko Katerina

References

• Alieva, Z. M. (2013). Metodika issledovanija dinamiki potrebitel'skoj lojal'nosti k organizacii roznichnoj torgovli [Methods of study of the dynamics of consumer loyalty to the organization of the retail]. Vestnik Belgorodskogo universiteta kooperacii, jekonomiki i prava, 3, 204-216 (in Russian).
• Gema, I. (2015). Analiz rynka chaja v Ukraine za 2008-2013 gg. [Analysis of the market of tea in Ukraine in 2008-2013]. Retrieved from http://koloro.ua/blog/issledovaniya.html (in Russian).
• Dymshic, M. (2007). Potrebitel'skaja lojal'nost': mehanizmy povtornoj pokupki [Consumer loyalty: re-purchase arrangements]. Moscow, Russia: Vershina (in Russian).
• Mishhenko, V. (2015, June 11). Konkurentosposobnost' tovara [The competitiveness of the goods]. Retrieved from http://www.finmotivate.ru/fonds-721-1.html (in Russian).
• Losev, S. V. (2006). Upravlenie otnoshenijami s klientami [Customer Relationship Management]. Marketing v Rossii i za rubezhom, 1, 42-58 (in Russian).
• Pastukhova, T. Iu. (2012). Metod rozrakhunku konkurentospromozhnosti pidpryiemstva, zasnovanyi na teorii efektyvnoi konkurentsii [The method of calculating the competitiveness of enterprises, based on the theory of effective competition]. Al'jans-nauk: uchenyj-uchenomu, 2. Retrieved from http://www.confcontact.com/2012_03_15/ek1_pastuhova.php (in Ukrainian).
• Usmanov, Iu. (2014). HOST, derzhavnyi standart, tekhnichni umovy, ISO. V chomu naspravdi riznytsia? [GOST, state standards, specifications, ISO. What is really the difference?]. Retrieved from http://www.pravoconsult.com.ua/gost-dstu-tu-iso-vidminnist-i-pro-shho-nam-ne-kazhut-virobniki-yizhi (in Ukrainian).
• Cysar', A. V. (2002). Lojal'nost' pokupatelej: osnovnye opredelenija, me-tody izmerenija, sposoby upravlenija [Customer loyalty: basic definitions, methods of measurement, control methods]. Marketing i marketingovye issledovanija, 5, 55-61 (in Russian).
• Chaj Alokozay. Otzyvy [Tea Alokozay. Reviews]. (2015). Retrieved June 10, 2015, from http://otzovik.com/reviews/chay_alokozay_tea_visshiy_sort (in Russian).
• Chajnikova, L. N., & Chajnikov, V. N. (2007). Konkurentosposobnost' predprijatija [Enterprise Competitiveness]. Tambov, Russia: Tambovskij gosudarstvennyj tehnicheskij universitet (in Russian).
• Alocozay Tea. (2015). About Company. Retrieved June 10, 2015, from http://alokozay.com.ua (in Russian).

Identifiers

URI

http://pathofscience.org/index.php/ps/article/view/17