Wizerunek krajów Europy Wschodniej na przykładzie komunikacji reklamowej wybranych państw: Ukrainy oraz Rosji

• Authors: Michał Ulidis

Title variants

EN

The image of the Eastern European countries based on the example of advertising communication of selected countries — Ukraine and Russia

• Languages of publication: PL

Abstracts

EN

The text is an attempt to analyze current marketing strategies of Ukraine and Russia, with particular emphasis on branding of both countries. It may in fact be a starting point for constructing the image of so-called Eastern Europe, in the perspective of building uniqueness and market competitiveness of this region.

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Dziennikarstwo i Media
• Year: 2013
• Volume: 4
• Pages: 33 - 44

Contributors

author

Michał Ulidis

• Uniwersytet Wrocławski