PL EN


2005 | 1 | 2 Ekonomia | 105-113
Article title

Działania Public relations w zakresie kreowania wizerunku banku na przykładzie banków w Rzeszowie

Title variants
EN
Activities of Public Relations in the Scope of Creating a Bank Image on Example
Languages of publication
PL
Abstracts
EN
In the article there was presented a problem of public relations and its role in creating an image by banks. On the ground of carried out empirical research it was indicated that public relations activities performed by the Rzeszów banks are important both for the managing personnel of the banks and their customers. The research was carried out in spring 2004. The research showed that activities of public relations are carried out by a deciding majority of the Rzeszów banks, however, only about half of the inquired persons indicates a very great significance of public relations activities for their banks. The most important and most often used task area of public relations used by the Rzeszów banks is cooperation with media. For individual customers of the Rzeszów banks public relations activities are not the most essential element influencing their opinion on a bank.
Keywords
Contributors
  • Wydział Zamiejscowy Nauk Prawnych i Ekonomicznych Katolickiego Uniwersytetu Lubelskiego Jana Pawła II w Tomaszowie Lubelskim
  • Uniwersytet Rzeszowski
References
  • Bazarnik J., Grabiński T., Kąciak E., Mynarski S., Sagan A.: Badania marketingowe. Metody i oprogramowanie komputerowe, Warszawa−Kraków: Akademia Ekonomiczna w Krakowie 1992.
  • Tworzydło D.: Public relations. Teoria i studia przypadków, Rzeszów: Wyższa Szkoła Informatyki i Zarządzania 2003.
  • Tworzyło D., Wróbel G.: Promocja. Sztuka komunikacji, Rzeszów: Grupa Inwestor 2000.
  • Zemler Z.: Public relations. Zarządzanie reputacją firmy, Warszawa: PWE 1992.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-5052aaef-207c-4d45-9727-6d5d82b4bb38
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