Jakie wartości pozwalają zbudować autentyczną markę godną zaufania? Etyczne i ekologiczne wyzwania procesu projektowego i prowadzenia marki modowej

• Authors: Bąkowska Aleksandra

Title variants

EN

What values help build an authentic brand that is trustworthy? Ethical and ecological challenges of the design process and running a fashion brand

• Languages of publication: PL

Abstracts

EN

What risks and opportunities does the future of the fashion industry have to face in the coming years and in the perspective of next generations? How to build responsible and ethical supply chains? What do the new EU regulations on slave labour mean for fashion companies? Who are the consumers of the "millenials" and "digital natives" generation and how to get across to them? What new technologies are adapted by the fashion industry and for what purpose? In the fashion industry the most interesting for me is what constitutes its greatest challenge, which is why I will give examples of brands and strategies that, while creating 100% usable products, implement something innovative at the same time. Thus, they allow their customers to 'set up' their own identity and preach values they share: responsibility towards society, care for out planet resources, and minimalism.

• Publisher: Akademia Sztuk Pięknych im. Władysława Strzemińskiego w Łodzi
• Journal: Powidoki
• Year: 2019
• Issue: 1: Moda
• Pages: 88-93

Contributors

author

Bąkowska Aleksandra

• Akademia Sztuk Pięknych w Łodzi