Afryka jako ofiara i beneficjent globalizacji mediów i komunikowania

• Authors: Radosław Sajna

Title variants

EN

Africa as a victim and beneficiary of the globalization of the media and communication

• Languages of publication: PL

Abstracts

EN

Africa is considered often as a victim of the globalization processes that make the world more unjust: the division between the rich and the poor is getting wider, and Africa is still the poorest continent on the planet. It is not only an effect of the colonization era, but also of the new colonization in the economic field and in the communication sphere. Globalization of the media and communication make the people from around the world more easily and rapidly connected, but also create enormous disproportions in the communication and media flows. Big telegraph companies from Great Britain and other Western countries built in the 19th century telegraphic systems in different continents (finally also in Africa), the biggest media holdings have headquarters in the USA, European Union or Japan, and the Internet is popular, above all, in the rich North, while in the poor South it is still a luxury. The image of Africa in the Western world is still, however, biased with stereotypes, creating an „afro-pessimism": Africa is perceived as a continent of disasters, famine, ethnic wars, AIDS and malaria. This is an effect of the domination of the Western media (that show such Africa) in the communication field. Nevertheless, in Africa every year there are more and more Internet users, and the Western values of freedom of expression are disseminated among Africans more dynamically. In this sense, Africa is a beneficiary of the Western hegemony and should take an opportunity to develop and create a new vision of this continent in the world. Without changing the image, it seems impossible to challenge the African poverty.

Keywords

EN

Africa; Globalization; Media; Communication

• Publisher: Instytut Nauk Politycznych, Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Forum Politologiczne
• Year: 2011
• Volume: 12 - Problemy bogactwa i biedy we współczesnej Afryce
• Pages: 431-446

Contributors

author

Radosław Sajna

• Wydział Humanistyczny, Uniwersytet Kazimierza Wielkiego w Bydgoszczy

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