EN
This study is focused on the area of ethnographic film and video in the process of interdisciplinary interaction between ethnographers and filmmakers. In past creation of image required considerable effort, based on technical mastering of visual techniques and on individual dispositions of the filmmaker. This has changed dramatically by means of industrialization of production as well as distribution of consumer images. The amount of images is constantly growing, they are omnipresent and instant. In the first decade of new millennium, the role of film within the framework of anthropological research is being redefined. New roles of visual anthropology are occurring together with the development of experimental methods in social sciences and with the newly recognized role of Art in the research itself. The requirement of professionalism of audiovisual record, which burdened the ethnographic film with established visual processes and conventions, is disappearing under the influence of massive transmission of personal and private images. Democratization of the creative process and almost unlimited possibilities of distribution lay new questions about the definition of the genre.