Seniorzy i preseniorzy jako perspektywiczny podmiot rynku turystycznego i rekreacyjnego

• Authors: Agnieszka Sawińska

Title variants

Seniors and pre-seniors as a prospective segment of the tourism and recreation market

• Languages of publication: PL EN

Abstracts

EN

The purpose of the review paper is to present the main aspects pointing at the need to treat seniors and pre-seniors as important buyers of tourist and recreational services. The article is divided into two parts. The first one indicates the basic conditions governing the recognition of the described consumers as a prospective segment of the tourism and recreation market. Also, it constitutes an attempt to clarify the terms of ‘senior’ and ‘pre-senior’. In the second part, selected data characterizing the tourist and recreational activity of seniors and pre-seniors in Poland are presented; here, the method of desk research was applied.

Keywords

PL

seniorzy; preseniorzy; turystyka i rekreacja

EN

seniors; pre-seniors; tourist and recreational activity

• Publisher: Akademia Wychowania Fizycznego we Wrocławiu
• Journal: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
• Year: 2014
• Volume: 46
• Pages: 171-177

Contributors

author

Agnieszka Sawińska

• Uniwersytet Szczeciński