EN
The article discusses the concept of normative criticism and the objective value of artworks by Daniel D. Kaufman. He has established both the notion of artistic value grounded on Aristotelian virtue ethics and the idea of artistic purpose which expresses „the interest of civilization in culture”. It seems that if we refer to the purposes of culture, different meanings of culture should be taken into account. I attempt to show the possibility of applying this view to the axiological (culture as a cult of values) and the pluralistic (culture as a cult of fluctuation) sense of culture. Kaufman denies art criticism the right to ask moral questions. This appears to be slightly reductive on account of his references to the philosophy of Aristotle, which is deeply rooted in ethics.