Promocja produktu turystycznego na przykładzie miasta Gdańska

• Authors: Urszula Kęprowska

Title variants

EN

PROMOTION OF TOURIST PRODUCT ON THE EXAMPLE OF THE CITY OF GDAŃSK

• Languages of publication: PL

Abstracts

EN

The main way of spending free time is travelling and tourism, and therefore promoting the correct and modern tourist centers, including the urban centers, must play an important role in the development of local economy. Each city which wants to exist in the tourism industry should use its advantages skillfully and with effective result sell its attractiveness. The aim of this study is to show the importance of proper promotion of the city, to increase the attractiveness of the touristic locality. As an example of the studies has been selected the city of Gdansk, which marketing activities favors the development of touristic business. Due to the aim of the work the author has identified the promotion as a marketing and communication process addressed to the surroundings and also presented conditions and a range of promotion decisions. The author tried to identify ways to promote the city on the outside, which effectively act on a potential customer. The further part of the work concerned the secondary research that refer to the forms of information and promotion and their effectiveness in encouraging tourists to visit Gdansk. Research methodology has been defined and the results have been presented. Based on survey results were determined appropriate for Gdansk method of promotion.

Keywords

EN

TOURISTIC PRODUCT; PLACES MARKETING; CITY PROMOTION; GDANSK; IMAGE CREATION

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 2
• Issue: 2
• Pages: 73-89

Contributors

author

Urszula Kęprowska

• Uniwersytet Gdański