Методология и базовые процедуры идентификации интенсивности рыночной конкуренции

• Authors: Kataev Andrey

Title variants

EN

The methodology and basic procedures of identification of the market competition intensity

• Languages of publication: RU

Abstracts

RU

В статье раскрыто содержание фундаментальной для маркетинга категории «конкуренция» и идентифицированы ее видовые характеристики. Детально описаны основные методические процедуры оценки интенсивности конкуренции, базирующиеся на использовании показателей рыночной концентрации.

EN

The article presents the content of the fundamental marketing category «competition» and identifies its specific characteristics. It describes in detail the basic methodological procedures of competition intensity evaluation, which are based on the use of market concentration indexes.

Keywords

RU

конкуренция; маркетинговые исследования конкуренции; интенсивность конкуренции; показатели рыночной концентрации; стандартный показатель рыночной концентрации; индекс Херфиндаля-Хиршмана

EN

competition; marketing research of competition; competition intensity; market concentration indexes; standard index of market concentration; Herfindahl-Hirschman Index

• Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Journal: Path of Science
• Year: 2015
• Volume: 1
• Issue: 2-3
• Pages: 2.1-2.20

Dates

published

2015-10-31

Contributors

author

Kataev Andrey

References

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Identifiers

URI

http://pathofscience.org/index.php/ps/article/view/13