Ocena wizerunku marki turystycznej polski według opinii obcokrajowców
The assessment of the Polish tourist brand in the opinion of foreign tourists
Languages of publication
The article presents the image of the Polish tourism brand as perceived by foreign tourists. The survey conducted in Venice (Italy) shows that Poland does not have a strong tourism brand, and the knowledge of foreigners about Poland is very poor and stereotypical. The authors attempted to identify the key issues that influenced the Polish tourism image in the context of the needs connected with the commercialization of Poland’s tourism potential.
Publication order reference