PL EN


2014 | 45 | 196-203
Article title

Ocena wizerunku marki turystycznej polski według opinii obcokrajowców

Content
Title variants
EN
The assessment of the Polish tourist brand in the opinion of foreign tourists
Languages of publication
PL EN
Abstracts
EN
The article presents the image of the Polish tourism brand as perceived by foreign tourists. The survey conducted in Venice (Italy) shows that Poland does not have a strong tourism brand, and the knowledge of foreigners about Poland is very poor and stereotypical. The authors attempted to identify the key issues that influenced the Polish tourism image in the context of the needs connected with the commercialization of Poland’s tourism potential.
Contributors
  • Akademia Wychowania Fizycznego we Wrocławiu
  • Akademia Wychowania Fizycznego we Wrocławiu
  • Akademia Wychowania Fizycznego we Wrocławiu
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-580528cc-3b12-48e9-8440-78f63db7a0e4
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.