PL EN


2009 | 2 | 2(3) | 319-327
Article title

Selected aspects of political marketing in Slovakia

Content
Title variants
Languages of publication
EN
Abstracts
EN
The authors concentrate on particular aspects of political marketing within the frame- work of Slovak conditions. At the beginning, the article highlights characteristics of political market in Slovakia and then focuses on the importance of selected tools of political marketing, namely marketing research (public opinion researches and pre-election surveys), behaviour of electors, influence of mass media and communication on voters (media in marketing communications of political parties, new tools of communication) and engagement of celebrities in the election cam- paigns. Finally visible and enlarging significance of professionalisation of election campaigns is stressed.
Year
Volume
2
Issue
Pages
319-327
Physical description
Dates
published
2009
Contributors
  • University of South Bohemia in České Budějovice, Czech Republic
  • Comenius University in Bratislava, Slovakia
References
Document Type
Publication order reference
Identifiers
ISSN
1899-5101
YADDA identifier
bwmeta1.element.desklight-583f0efb-7b8f-4bb7-ae33-ec28198625e2
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