Analiza komunikacji politycznej w serwisach społecznościowych (NK.pl i Facebook.com) podczas prezydenckiej kampanii wyborczej 2010 roku
Languages of publication
This paper contains considerations over political culture in the 2010 presidential campaign in social networking sites in Poland – the local one Nasza Klasa and global one, Facebook.com. The objects of analysis were profiles and fan pages of candidates on Nasza Klasa and Facebook where the discussions on politics were being held. The first part of paper focuses on the issue of the influence of demographic and psychographic characteristics of the websites on political culture. In the next part attention was given to the language of the discourse. The last part of the article focuses on content-related dimension of discussion in Nasza Klasa and Facebook. Carried out analysis encompasses both quantitative and qualitative aspects in accordance with established standard of Internet inquiery. The article ends with considerations about role of social networking sites in democratic discourse and building the public sphere.
Publication order reference