PL EN


2017 | 8 | 171-182
Article title

Wpływ koloru przekazu na jego percepcję

Title variants
EN
An impact of colour of the content on the perception
Languages of publication
PL
Abstracts
EN
The main idea behind the paper is to find an answer to the question about an impact of colours in advertisements on their reception. This article focused on colour wheel schemes and rules for colour selection in design. Theories of Sir Isaak Newton’s and Johann Wolfgang von Goethe’s are mentioned here. An important part of the article is Colour emotions guide with particular reference to cultural differences in colour connotations. The last subsection of the paper refers to rules for combining colours.
Keywords
Year
Volume
8
Pages
171-182
Physical description
Contributors
  • Uniwersytet Wrocławski
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-59b6e54b-e5d8-4384-8513-71663b15df14
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.