Segmentacja i ocena oferty turystyczno-rekreacyjnej ośrodków wypoczynku weekendowego strefy podmiejskiej Wrocławia
Segmentation and evaluation of tourist and recreation offer provided by weekend holiday resorts of Wrocław suburban zone
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Alongside with the dynamic increase of Polish interest in weekend leisure tourism, one can notice a growing concentration of tourist migrations to the regions that so far have been popular as holiday destinations. What is more, one can also observe, especially among the inhabitants of large cities, the intensification of their migrations during weekends to local leisure centers and facilities which in most cases are excellently equipped in recreational devices and equipment, and which often provide high standard services. Thus, the competitiveness of typical centers of weekend leisure, already functioning or just opened, in the vicinity of large cities, including Wrocław, seems to be considerably limited in comparison to their equivalents in the cities or in holiday regions. In the article, segmentation of the offer of the selected weekend leisure centers located in the nearest vicinity of Wrocław was made. The author has also made an attempt to define the profile of tourists enjoying the services provided by those centers and assessing these centers in terms of facilities and the range of tourism services and products. In order to carry out the research, the following methods were used: local stocktaking (for defining the segmentation of the recreation offer of the selected centers) and diagnostic poll (an interview with the tourists to find out their opinions on the facilities and variety of services and products). The results of the research show, amongst others: good conditions of the analyzed centers of suburban leisure centers, justified and constructive development of their services and products, its flexibility to meet the current and potential customers’ requirements – both for the inhabitants of the suburban zone and for tourists.
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