Epatage as an Element of the Media Performance of Modernity

• Authors: Yakovleva Elena
• Languages of publication: EN

Abstracts

EN

The subject of this article is epatage, widely spread in modern culture thanks to digi-tal technologies. Today epatage associated to media performance is deliberately con-structed, imposing mass consumerism with a ready-made-fictional image, and operating “anti-values.” There are a lot of causes of the existence of the epatage image which violates certain cultural codes. Meanwhile epatage can be described as a response to certain objective and subjective calls. As a peculiar form of culture, epatage contains both positive and negative pulses.

Keywords

EN

media performance; ready-made-fictional image; epatage; Homo ludens; epatage behavior; simulacrum

• Publisher: Instytut Filozofii i Socjologii Polskiej Akademii Nauk; Fundacja Filozofia Na Rzecz Dialogu
• Journal: Dialogue and Universalism
• Year: 2014
• Issue: 3
• Pages: 156-160

Contributors

author

Yakovleva Elena

• Management and Law (Kazan, Russia)