Experience with Project Development in Teaching Statistics for Mass Media Studies

• Authors: Peter Szabo , Edita Szabová

Title variants

PL

Nauczanie statystyki na studiach z zakresu komunikowania masowego poprzez projekty

• Languages of publication: EN

Abstracts

EN

The contribution deals with project teaching of the subject Statistics for Non- -Mathematical Students 1 which is part of the study plan of the Marketing Communication and Advertising Programme (Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia) in the first year of Bachelor's studies. Students carried out their initial research, using statistical methods for evaluation of their results. The resulting project should have the form of any article consisting of high-quality verbal and visual part and statistical processing of selected issue.

Keywords

EN

Advertising; Curriculum; Marketing communication; Statistical methods; Statistics methodology; Teaching

PL

Komunikowanie marketingowe; Metodologia statystyki; Metody statystyczne; Nauczanie; Program nauczania; Reklama

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 205
• Pages: 133-144

Contributors

author

Peter Szabo

author

Edita Szabová

References

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Identifiers

ISSN

2083-8611