PL EN


Journal
2011 | 26-27 | 59-81
Article title

Centrum handlowe jako paradygmatyczna figura dyskursu neokolonialnego. Rasizm i władza w Ameryce Łacińskiej

Title variants
EN
The Shopping Mall as a Paradigm of the Neocolonial Discourse. Racism and Power in Latin America
Languages of publication
PL
Abstracts
EN
This text aims to show the links between the logic of capital and the process of neocolonialism in South America. The origins of the creation of the myths and models that determine peripheral societies “way to do and act” go back to the 16th century. Progress and development ideas legitimized the political, cultural, economical and sometimes even military domination of one colonial power over another. In this respect, in order to throw light on the way some discursive objects being part of modern narrative are involved in society’s imaginary, our task is to analyze the part played by the mall. The shopping centre has not only turned into the “Cathedral of brands” or the “Mecca of merchandises” but also into a place where you can observe all the contradictions of late capitalism.
Keywords
Journal
Year
Issue
Pages
59-81
Physical description
Contributors
  • École des hautes études en sciences sociales (EHSS) Paryż
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-5be23baa-bfce-4f97-8978-25b77730babe
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