PL EN


2012 | 884 | 5-21
Article title

Wielopoziomowe modele stanów-cech w marketingu relacji

Authors
Title variants
EN
Multilevel State-trait Models in Relationship Service Oriented Marketing
Languages of publication
PL
Abstracts
EN
The aim of the paper is to combine latent state-trait models (LS-T) and actor-partner interdependence models (APIM) in a multilevel context. In relationship and service marketing alike, situational context and the nature of buyer-seller interaction have a crucial impact on consumer satisfaction and loyalty (regarded as out variables). Additionally, customers and service providers are situated in a large institutional and hierarchical framework, which has an influence on the character and strength of multilevel adjustments.
Contributors
author
  • Uniwersytet Ekonomiczny w Krakowie, Katedra Analizy Rynku i Badań Marketingowych, ul. Rakowicka 27, 31-510 Kraków, Poland, sagana@uek.krakow.pl
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-5c5b6dfb-9628-47e1-9912-7df612b1ac64
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