PL EN


2014 | 180 cz 2 | 23-34
Article title

Metody pomiaru efektywności zaangażowania społecznego organizacji

Content
Title variants
EN
Methods for Measuring the Organizations' Social Engagement Effectiveness
Languages of publication
PL
Abstracts
EN
Corporate social responsibility is a concept that many organizations find interesting and try to implement. It can be said that Polish firms have already consolidated it. We can also observe the evaluation of approaches to CSR: from individual charities to development of deliberate strategies. However, Polish companies stand out in comparison to the global market in terms of measuring the effectiveness of social engagement and social responsibility. The paper presents the results of the survey conducted among SMEs in the region of Czestochowa. The purpose of this article is to introduce tools for measuring the effectiveness of CSR actions, focusing on London Benchmarking Group model. The paper shows examples of CSR activities' indicators as well.
Year
Volume
Pages
23-34
Physical description
Contributors
References
  • Efektywność społecznego zaangażowania firm. Raport otwarcia. LBG Poland, CSR Consulting, Warszawa 2011.
  • M. Gerszta: Pomiar efektywności. Zaangażowanie społeczne w odpowiedzialny biznes 2010. "Harvard Business Review" 2010.
  • Indeks BI-NGO 2010. Komunikacja społecznego zaangażowania firm w Internecie. Trendy zaangażowania społecznego. CSR Consulting, Warszawa 2011.
  • Odpowiedzialna energia. Raport Społeczny GK PGNiG 2011.
  • www.csrconsulting.pl
  • www.odpowiedzialnybiznes.pl
  • www.globalreporting.org
  • www.pgnig.pl
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-5d8965d8-1507-4a46-bd1b-f83e957ea9ee
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