СУЧАСНІ ВИКЛИКИ ІНФОРМАЦІЙНОГО СУСПІЛЬСТВА В АСПЕКТІ ФОРМУВАННЯ МЕДІАГРАМОТНОСТІ МАЙБУТНІХ ПЕДАГОГІВ
Modern challenges of the information society in the aspect of forming of future teachers’ media literacy
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The article notes that in recent years it has become an increasingly urgent the problem of introducing media education as part of the educational process aimed at the development of culture media in the society, preparation of the individual to effective interaction with the modern system of mass media, including both traditional (print publications, radio, film, television) and contemporary (computer-mediated communication, Internet, mobile telephony) media. The author shares the view that new information changes in the society caused the phenomenon in which traditional education system is not sufficiently able to meet the needs of the society in the transmission of new values. The role of the teacher and the role of parents as key sources of new knowledge for the younger generation have changed significantly. After all, modern student can faster than any adult obtain information and use it. But at the same time, such changes in unrestricted access to information have many hidden risks that can negatively affect the development of child’s personality. So, modern teachers must learn in practice to solve much more complex problems than the predecessors in order to be ready to implement new pedagogical strategies in the context of masscomputerization and informatization of life. Due to the interest of researchers to this problem, the aspect of the formation of media literacy of future teachers remains insufficiently resolved. As a conclusion, the author argues that deficiencies in the education system in the process of meditization can be corrected through quality optimization of the learning process through the use of media and the active involvement of new media as a tool for learning and sources of innovation to educational research. One of these tools may be a socio-educational advertising as a means of educational work and the development of media literacy of future teachers.
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