Kto tworzy pomysł na miasto

• Authors: Łukasz Pancewicz

Title variants

EN

Whose Ideas Build Up the City

• Languages of publication: PL

Abstracts

EN

The article discusses the issue of urban marketing, arguing that it is much more than just a way of attracting investors or building up credentials. In fact, urban marketing should be considered as a city growth strategy. The author seeks an answer to the question of which strategies are most commonly adopted and which are the most successful. He examines replication strategies which are based on already existing ideas. He also analyzes the impact of the European Capital of Culture, Euro 2012 and other related international events on host cities. Finally, he provides alternatives to such megaprojects, examining the example provided by the German city of Freiburg.

• Publisher: Fundacja Res Publica Nowa im. H. Krzeczkowskiego
• Journal: Res Publica Nowa
• Year: 2013
• Issue: 2

Contributors

author

Łukasz Pancewicz