In the Country or Abroad? The Europeans Doing Shopping - Research Results

• Authors: Magdalena Jaciow
• Languages of publication: EN

Abstracts

EN

For many companies market is no more geographically limited. The European market is united by a common demographic, economic and cultural trends. Consumers in Europe are generally characterized by a similar type and style of consumption. A group of consumers who behave the most similarly, regardless of their country of origin, are young buyers. The purpose of this article is to identify the places and countries where young e-consumers, from selected European countries, do their online shopping (based on the results of international comparative research carried out in 2012 in six European countries on a sample of 1800 people).

Keywords

EN

Customer; Customer behaviour; Individual clients

PL

Klient; Klienci indywidualni; Zachowania klientów

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 151
• Pages: 154-168

Contributors

author

Magdalena Jaciow

References

• Jaciow M.: Wolny R.: E-consumer In Poland. Behaviour & Typology. Wydawnictwo Uniwersytetu Ekonomicznego, Katowice 2011.
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• Wolny R.: Młody konsument na rynku usług. In: Ekonomia. Kierunki badań. CBiE Akademia Ekonomiczna, Katowice 2006.
• Strategic Report IAB Poland, Internet 2011, Poland - Europe - World.
• Piądłowski K.: Portale internetowe. Cebid, Warszawa 2006.
• www.appsso.eurostat.ec.europa.eu (access from 28.02.2013).

Identifiers

ISSN

2083-8611