EN
The text presents result of ethnologic research, which has been conducted since 2017 in the villages that won the Village of the Year competition. Taking four villages as an example, the text shows how traditional culture can contribute to the mobilization of economic resources. In suburban villages, its intangible form contributes to bringing the incomers and the original inhabitants closer together, its tangible form strengthens the rural character of a village. In mountain villages, traditional culture partially completes leisure self-realization of local inhabitants and it strengthens local identity, and it is both tangible and intangible form that takes an important part in representation of the village. Two examples (the villages of Soblahov and Malé Dvorníky) show how the emphasis on and ways of approach to cultural traditions can be diverse; examples of multi-ethnic villages (Liptovská Teplička and Malé Dvorníky) indicate the preferred use of majority’s cultural heritage. Cultural heritage becomes a cultural capital when used for the local/regional development; its identification and involvement helps mobilize new resources of economic incomes (financial funds from the EU and the state and commercial institutions, promotion of a village/region, foundation of festivals and events, development of local tourism, production of local products).