Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2024 | 58 | 161-180

Article title

Going superstitious and blaming the invisible ‘other’ : a linguistic appraisal of social media posts on ‘Village People’

Content

Title variants

Languages of publication

EN

Abstracts

In this study, we explore how superstitions and blame are weaved in the linguistic constructions and representations of village people, the infamous mystic villains. Using Cultural Discourse Analysis (CuDA), we examine selected social media tweets and posts in which netizens deployed a mix of linguistic humour, traditional African belief system, and quasi-religious sensibilities to project irrational belief in supernatural influences of village people. We show how discursive conceptualisations such as evilification, enemification, remote controlling and monitoring are used superstitiously to blame the imaginary village people for individual and personal adversities of the unfortunates. The paper underscores how peculiar Nigerian socio-religiosity and shared socio-cultural background shape the instantiation of fears and institution of potency of vicious supernatural powers.

Year

Volume

58

Pages

161-180

Physical description

Contributors

  • Covenant University
author
  • University of Nigeria, Nssuka

References

  • Abati, R. 2016. “The spiritual side of Aso Villa”. The Nigerian Guardian. Online: https://guardian.ng/opinion/the-spiritual-side-of-aso-villa/ [2.08.2024].
  • Agazue, C. 2013. The role of a culture of superstition in the proliferation of religio-commercial pastors in Nigeria. Bloomington: Author House.
  • Archer, W & R. Parry. 2019. “Blame attributions and mitigated confessions: The discursive construction of guilty admissions in celebrity TV confessionals”. Discourse and Communication 13(6). 591-611.
  • Bonhomme, J. 2012. “The dangers of anonymity witchcraft, rumor, and modernity in Africa”. HAU: Journal of Ethnographic Theory 2(2). 205-33.
  • Broedel, H. 2018. “Misfortune, witchcraft, and the will of God”. The Malleus Maleficarum and the construction of witchcraft. Manchester: Manchester University Press. 66-90.
  • Campbell, H. 2012. Digital religion: Understanding religious practice in new media worlds. New York: Routledge.
  • Carbaugh, D. 1988. “Comments on ‘culture’”. (Communication Inquiry). Communication Reports 1(1). 38-41.
  • Carbaugh, D. and T. Cerulli. 2017. “Cultural discourse analysis”. The International Encyclopedia of Intercultural Communication. 1–9.
  • Dundes, A. 1992. The evil eye: A casebook. Madison: University of Wisconsin Press.
  • Eboiyehi, F. 2017. “Convicted without evidence: Elderly women and witchcraft accusations in contemporary Nigeria”. Journal of International Women’s Studies 18(4). 247-265.
  • Effiong, U. 2016. What’s behind children being cast as witches in Nigeria. Conversation held on April 15, 2016. Online: https://theconversation.com/whats-behind-childrenbeing-cast-as-witches-in-nigeria-57021 [2.08.2024].
  • Ephirim-Donkor, A. 2021. African spirituality: On becoming ancestors. London: Hamilton Books.
  • Ghilzai, S. & A. Kanwal. 2016. “Semiotic analysis of evil eye beliefs among Pakistani cultures and their predetermined behavior”. Research Issues in Social Sciences 1. 47-67.
  • Groce, N. & J. McGeown. 2013. “Witchcraft, wealth, and disability: Reinterpretation of a folk belief in contemporary urban Africa”. Working Paper Series 30. Leonard Cheshire Disability and Inclusive Development Centre, London: UCL.
  • Idang, G. 2015. “African culture and values”. Phronimon 16(2). 97-11.
  • Kohnert, D. 1996. “Magic and witchcraft: Implications for democratization and poverty alleviating aid in Africa”. World Development: the Multi-Disciplinary International Journal Devoted to the Study and Promotion of World Development 24(8). 1347-1355.
  • Kors, A. & E. Peters. 2001. Witchcraft in Europe, 400-1700: A documentary history. Philadelphia: University of Pennsylvania Press.
  • Lewis, I. & J. Russell. 2024. “Witchcraft”. Encyclopedia Britannica. Online: https://www.britannica.com/topic/witchcraft [2.08.2024].
  • Markovsky, B. 2021. How did the superstition that broken mirrors cause bad luck start and why does it still exist? Online: https://www.sc.edu/uofsc/posts/2021/06/06_conversation_broken_mirror.php#.YT8v1318I2w [2.08.2024].
  • Martin, J. & P. White. 2005. The language of evaluation. New York: Palgrave Macmillan.
  • Miller, C. 2022. “How modern witches enchant TikTok: Intersections of digital, consumer, and material culture(s) on #WitchTok”. Religions 13(2). 118.
  • Moore, D. 2000. One in four Americans superstitious: Younger people more superstitious than older people. Online: https://news.gallup.com/poll/2440/One-Four-Americans-Superstitious.aspx [2.08.2024].
  • Ndemanu, M. 2018. “Traditional African religions and their infl uences on the worldviews of Bangwa people of Cameroon: Expanding the cultural horizons of study abroad students and professionals”. Frontiers: The Interdisciplinary Journal of Study Abroad 30(1). 70-84.
  • Okwuosa, L, Onah, N., Nwaoga, C. & F. Uroko. 2017. “The disappearing Mammy Water myth and the crisis of values in Oguta, South Ekstern Nigeria”. HTS Teologiese Studies/Theological Studies 73(3). 1-8.
  • Owonikoko, K., Aramide, T., Olarewaju, B. & A. Oluseyi. 2017. “Use of safety pin on garments in pregnancy: A belief and cultural practice with potential harmful effect”. AIMS Public Health 4(1). 19–32.
  • Parikh, K. 2011. “Colour symbolism - emotional values of colour”. Indian Journal of Applied Research 3(1). 65-66
  • Renser, B & T. Katrin. 2020. “Witches on Facebook: Mediatization of neo-paganism”. Social Media and Society 6. 1–11.
  • Sandoiu, A. 2019. “How do superstitions affect our psychology and well-being?”. Medical News Today. Online: https://www.medicalnewstoday.com/articles/326330 [2.08.2024].
  • Shamsudeen, D. 2021. ‘My Village People’ makes over N100m in box office. Online: https://21stcenturychronicle.com/my-village-people-makes-over-n100m-in-boxoffice/ [2.08.2024].
  • Skelton, R. 1995. The practice of witchcraft today: An introduction to beliefs and rituals. New Jersey: Carol Publishing Group.
  • Statista. 2022a. Total number of active social media users in Nigeria from 2017 to 2021. Online: https://www.statista.com/statistics/1176096/number-of-social-media-users-nigeria/ [2.08.2024].
  • Statista. 2022b. Distribution of religions in Nigeria in 2018. Online: https://www.statista.com/statistics/1203455/distribution-of-religions-in-nigeria/ [2.08.2024].
  • Strmiska, M.F. 2005. Modern paganism in world cultures: Comparative perspectives. California: ABC-CLIO Publishers.
  • Ugagbe, S. 2021. “Nigerians and the ideology of ‘village people’”, The News Chronicle, 11 Aug, 2021. Online: https://thenews-chronicle.com/nigerians-and-the-ideology-ofvillage-people/ [2.08.2024]
  • Usman, A. 2019. Superstitious beliefs are a way of life for Nigerians. Online: https://everyevery.ng/superstitious-beliefs-are-a-way-of-life-for-nigerians/ [2.08.2024].
  • Uwem, E, 2012. The social economy of child witch labeling in Nigeria: The case of Akwa Ibom State. Science Journal of Psychology. Online: https://www.sjpub.org/sjpsych/sjpsych-289.pdf [2.08.2024].
  • Valletta, F. 2000. Witchcraft, magic and superstition in England, 1640–70. London: Routledge.
  • Videochuks. 2020. Revealed: Why Nigerians love to blame their misfortunes on Village People. Online: https://ng.opera.news/ng/en/society%20news/a06e95af7cb18a6979403b62fc41222c [2.08.2024].

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-6239d408-846d-4f6f-8669-41937cdbc2ad
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.