EN
The present paper diff erentiates between two related but not identical processes: on the one hand, the approximation of Bulgarian media law with Community law, and on the other the real transformations in the media sector caused by the process of the EU integration of Bulgaria. The Com- munity law implementation is a prerequisite for the legislative reform in countries in accession but it is only one of the elements of EU conditionality. The critical analysis of the effectiveness of EU condi- tionality in respect of Bulgarian media policy and law has been carried out.