Praxeological and Ethical Limits for Incorporation of Ethics and CSR into a Corporate Strategy and Operational Activities

• Authors: Olgierd Świątkiewicz , Marek Michalski
• Languages of publication: EN

Abstracts

EN

One can observe in the whole Europe a general trend to include ethics and corporate social responsibility into corporate strategy and operational activities. Institutional, public, corporate and competitors’ pressure reinforce the increasing popularity of the corporate social responsibility concept. It sometimes even happens that it is done without any preoccupation with risks and threats it may have to the business bottom line and to the interests of those stakeholders the company should first attend. We describe the praxeological limits, submitted to the criteria of efficiency and effectiveness, of including ethics and corporate social re sponsibility into a corporate strategy and operational activities by reviewing the literature on these issues. We also discuss the other side of the problem, namely its ethical limits, in general terms though, focusing on axiological aspects of these matters. The analysis concludes by emphasizing the practical sense of the golden mean.

Keywords

EN

CORPORATE STRATEGY & OPERATIONAL ACTIVITIES; CORPORATE SOCIAL RESPONSIBILITY; ETHICS; GOLDEN; MEAN; PRAXEOLOGY.

• Journal: Optimum. Studia Ekonomiczne
• Year: 2013
• Issue: 1(61)
• Pages: 15-30

Contributors

author

Olgierd Świątkiewicz

• Olgierd Swiatkiewicz, Ph.D., professor of Escola Superior de Tecnologia de Setúbal, Instituto Politécnico de Setúbal, Portugal

author

Marek Michalski

• Marek Michalski, Ph.D., professor of Universidad Rey Juan Carlos, Madryt

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