CONVENTION BUREAUX’ ROLES IN THE GLOBAL MEETINGS INDUSTRY – A METHODOLOGICAL FRAMEWORK

• Authors: Piechota Natalia

Title variants

PL

Role biur kongresowych w globalnym przemyśle spotkań – ramy metodologiczne

• Languages of publication: PL EN

Abstracts

PL

Celem pracy jest prezentacja metodologicznego aspektu badań dotyczących roli biur kongresowych w przemyśle spotkań. Przeprowadzony w sieci sondaż objął prawie 300 miast z rankingu ICCA. Menadżerów biur kongresowych zapytano o zadania każdego biura i działalność ich instytucji. Każde zadanie przypisano jednej z pięciu głównych ról biura kongresowego: agenta, koordynatora, przewodniczącego, przedstawiciela i sprzedawcy. Metodę badawczą oparto na analizie istotności-osiągnięć (IPA).

EN

The aim of the paper is to present a methodological aspect of research on convention bureaux’ roles in the meetings industry. The online survey was conducted among almost 300 cities listed in the ICCA’s ranking. Convention bureau managers were asked about the tasks of every convention bureau and the performance of their own institution. Every task was incorporated into one of the main five roles of convention bureau: an agent, a coordinator, a leader, a representative, and a marketer. The research method was based on the IPA (Importance-Performance Analysis).

Keywords

PL

biuro kongresowe; przemysł spotkań; analiza istotności-osiągnięć; IPA; instytucje

EN

convention bureau; meetings industry; Importance-Performance Analysis; IPA; institutions

• Publisher: Akademia Finansów i Biznesu Vistula w Warszawie
• Journal: Kwartalnik Naukowy Uczelni Vistula
• Year: 2017
• Issue: 4(54)
• Pages: 198-208

Contributors

author

Piechota Natalia

• Uniwersytet Ekonomiczny w Poznaniu

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