European Communication Monitor 2012 - kierunki zmian w komunikowaniu

• Authors: Waldemar Rydzak

Title variants

EN

European Communication Monitor 2012 - Trends in Communication

• Languages of publication: PL

Abstracts

EN

The purpose of this article is to present the results of the cyclic international research project European Communication Monitor (ECM), the essence of which is to identify the changes and developments in public relations in Europe. Compared to the previous edition in 2012, the area of research has been significantly modified and expanded. Novelty were questions relating to ethical challenges in communication. ECM recent study indicates the current position and future direction of strategic communication in Europe.

Keywords

PL

Komunikowanie; Public relations; Zarządzanie

EN

Communication; Management; Public relations

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 157
• Pages: 9 -21

Contributors

author

Waldemar Rydzak

References

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Identifiers

ISSN

2083-8611